Formation of Business Idea Assignment Example | Topics and Well Written Essays - 4500 words

Formation of Business Idea - Assignment Example One of the strengths generally includes the effective utilization of cost leadership strategy, wherein the company would import products from either India or China due to which the company can tag a lesser price for its backpacks and luggage’s as compared to its customers. Most vitally, the competency level of Pack-a-Stack would be quite high, as it would recruit skilled and experienced employees that will certainly help the company in marketing and sell its broad assortment of product offerings. The initial start-up capital for Pack-a-Stack will be quite high, due to which the company might be exposed to various investments related risk. Likewise, another weakness for the company would be that the customers’ bargaining power would be quite high as the customers might opt for other brands. Pack-a-Stack can expand its market share by entering into a new business market. The company will also have a future scope of diversification by entering into the tourism industry through its brand recognition. Pack-a-Stack while entering the business market of the UK will face a huge threat relating to entry of its competitors. Likewise, change in the economic condition of the UK might result in a reduction of demand for backpacks and luggage’s, which would make quite difficult for the company to sustain in the UK business market. It is expected that the fund for the business will be collected from two sources namely bank loan and owners capital. In order to finance the launching activities such as the creation of infrastructure, purchase of stocks and assets and hire employees among others, a loan amount of  £76, 000 would be required. On the other hand, personal capital of about  £53, 000 will be used in order to spend for the purpose of marketing and other administrative aspects.

Statistical and Quantitative Methods in Business Coursework

Statistical and Quantitative Methods in Business - Coursework Example However, for the purpose of bringing uniformity in the analysis, only 30 questionnaires were selected out of the correctly filled questionnaires for each company on random basis. The survey questionnaire comprised of two sections; the first section included demographic attributes of the respondents, whereas the second consisted of four statements relating to performance, innovativeness, service quality and relationship marketing of the company under consideration. Each statement in the survey questionnaire was required to be responded on the basis of a five point Likert scale, which is as follows: Upon reviewing the literature available on the subject of organizational performance and its determinants in retail sector, there are a number of variables identified. Most of the researchers and authors have regarded organizational performance as a dependent variable. Following is a review of relationships identified between organizational performance and various factors. It has been stated that organizations which are able to bring innovation in their business processes are able to improve their performance. In this regard, Hult and Ketchen (2001), Garg et al. (2003) and Wu et al. (2003), found that there is a positive relationship between innovativeness and organizational performance. The quality of services delivered by organizations to their customers is also regarded as an important factor in influencing the performance of those organizations. In their study of service organizations operating in Malaysia, Ramayah, Samat and Lo (2011) have found that performance of service organizations has a positive relationship with service quality. The concept of relationship marketing relates to the creation and improvement of relations by an organization with its the customers (Jobber & Fahy, 2006). Shaker and Basem (2010) in their study found that the relationship between relationship marketing and organizational performance. On the basis of conceptual model

Moral achievements during adolescents Essay Example for Free

Moral achievements during adolescents Essay The adolescent period is marked by a number of physical and emotional changes for individuals. During this period, an individual strives to move from the identity that is dependent on parental and societal influence in to one that is determined by the individual. The purpose of this paper is to review the moral developments during this period of identity formation, and whether it is an entirely free process. To do this, the paper will rely on selected literature to study the various dimensions related to the issue. Introduction One of the hallmarks of adolescence is the search for identity. At this stage of human development, the individual attempts to cultivate a personal identity that will act as the basis for person’s future life. Consequently, this stage is mostly marked by defiance and general non conformity, which happens as one tries to explore practices that are not necessarily in line with both societal and familial norms and expectations. Although important, the search for identity may be a source of discord between an individual and the family or society. The discord may become a source of antagonism between the individual and the society, but more importantly, it may lead to a realization of moral consciousness for the adolescent. In the context of this paper, the word moral shall be taken to be what one perceives right or wrong based on personal conscience. In that regard, moral achievement refers to positive changes in conscience one undergoes during the adolescent period. The paper will be based on selected literature available on the subject. It is however worth noting that the subject under discussion is a multidimensional one, and for that reason, the paper will confine itself to those dimensions covered in the literature as a way of ensuring systematic coverage. The paper will study coping socialization agents, drug use, parental influence on school disposition and identity problems. These are some of the dimensions related to moral achievements. However, even though an individual is supposed to develop a personal identity during this period, the resulting identity is always influenced by external factors such as that from peers, societal and parental influence. Coping Coping refers to an individual’s ability to appropriately react to situations as they arise. Adolescents, like all the other human beings experience adjustments and extensive stressors. According to (Garcia, 2009), some of these stressors and adjustments include dealing with peer relationships, physical and emotional changes that an individual experiences during the period, family dynamics, poverty and crime. Proper coping means that the adolescents must be able to deal with these challenges with resilience and show positive health outcomes (Garcia, 2009). An adolescent achieves cognitive and moral development in a set of three stages. According to (Garcia, 2009), these stages are assimilation, accommodation and equilibration. In addition to these strategies, the adolescent develops critical thinking and information processing, which enables for gradual development of the mind in an adult like thinking one. Guided by the newly acquired traits of critical thinking and information processing, the individual moves away from what they conceive as parental influence and set out to develop their own way of approaching life. At this stage the individual is torn between peer influences and conformity with parental expectations. According to (Garcia, 2009), a well coping individual should be able to develop a healthy identity, which is one developed by the individual as opposed to one imposed by peers or parents. An important element related to coping developed during the adolescent period is the coping strategy. Most prominent of these strategies, according to (Garcia, 2009) is problem solving or help seeking. In other words, during this period, the adolescent will develop coping strategies. In the study, (Garcia, 2009) undertook a study of literature related to the general subject of coping. The study identified coping as coping as one of the key pillars in the health of adolescents. The study found that unhealthy coping strategies lead to unhealthy mental health states such as depression and exhaustion. It is therefore important that during adolescence one develops appropriate coping strategies towards various stressors and adjustments. Religion, peer pressure and drug use These issues are related to search for identity. At this stage, the individuals experiment with new religions, try different types of drugs, which may all be a result of succumbing to influences from peers. According to a survey reported by (Bahr Hoffman, 2008), 22% of youths admitted having used cigarettes, while another 45% had used alcohol, with another 30% reporting being drunk and 18% acknowledged using marijuana. This was a survey done on high school seniors, most or all of who are in the adolescent stage. The finding is a pointer to how life is volatile for the adolescent. (Bahr Hoffman, 2008) further notes that there is a negative correlation between religiosity and drug use. In a way, the report endorses religion as a way of reducing drug use because youths with religious affiliations showed less affinity to drug use. To justify this correlation, the study uses social control theory. According to the theory, deviance is more of a natural act while conformity is not. It then follows that religiosity brings in prosocial controls that encourage individuals to conform. Without it, the individuals would follow their natural instincts, which would mean becoming defiant. The other theory used by the report is social learning theory. From the perspective of social learning theory, the religious groups take precedence over friends and family on matters concerning drug use so that instead of individuals picking this habit from them, they are taught by the church (Bahr Hoffman, 2008). After establishing theories to explain correlations, the study of (Bahr Hoffman, 2008) notes some control variables such as gender and race and then goes ahead to carry out a survey to validate the hypothesis. The result found a negative correlation on religion measured against cigarettes, heavy drinking and marijuana. The results on other illicit drugs were inconsistent and therefore inconclusive. From the study however, it clear that adolescents can, to an extent, be protected from drug use by being encouraged to take up religiosity. Socialization for adolescents Within an adolescent’s life, there are several agents of socialization. Among these are school, family, peer groups (friends) and community. (Arnon, Shamai, Ilatov, 2008) did a research in which peer pressure was examined and its effects compared with those of the other agents such as family, school and community. The researchers’ decision to focus on peer influence is premised on the fact that as people approach adolescence, they tend to move away from parents, religious institutions and other official socialization institutions within the community. That therefore leaves peers as the most significant influences at this point because the youths will tend to spend more time with them at the exclusion of the other socialization agents. The study also relies on social theory to explain the influences of peer groupings. Although the study notes the negative influence of peers, it nevertheless notes that it is important for peers to move away from parents for them to develop an independent identity. What the study finds negative is the tendency of the peers to move from parental influence in to conformity towards peer expectations. The identity so obtained will not be a healthy one according to the earlier noted definition. From the study, it emerged that peer groups were the most influential followed closely by family. Other agents, notably school and community only provided secondary influence. It is therefore clear that adolescents submit themselves to be influenced by peers and other socialization agents. Taking in to account the context of this paper, one can conclude that an adolescent’s moral achievement will largely be dictated by the kind of socialization agents in play during the period. Identity problem symptoms in adolescents (Berman, Weems, Petkus, 2009) defines identity disorder as the inability of an individual to accept aspect oneself. A person is deemed to an identity disorder if for one reason or another, the individual cannot accept certain or all aspects related to his persona. Consequently, the individual becomes predisposed to self denial leading to a form of distress, which may manifest itself in a number of ways. Some of the areas of concern related to this problem, as listed by (Berman, Weems, Petkus, 2009), include career choice, sexual orientation, friendship and religious identification. The research underscores the importance of identity disorder by citing the fact that the problem is listed Diagnostic and Statistical Manual of Mental Disorders (DSM IV) criteria for mental disorders. The importance of identity formation is identified by Erik Erikson as crucial process in young adults because it does provide one with a future direction while at the same time giving a sense of continuity from the past (Berman, Weems, Petkus, 2009). Adolescent’s search for identity is characterized by two dimensions; exploration and commitment. The two dimensions can be combined by the individual differently so as to come up with differing identity statuses. For instance, one of the statuses is known as achievement. An individual with this kind of status has a high exploration and commitment tendencies. Such kinds of individuals tend to be less predisposed to identity disorders. The aim of the study was to show that trouble with identity fit the definition necessary for them to be termed as disorder. Currently, issues related to identity crisis are classified as problems and not disorder, and have consequently been downgraded within the DSM hierarchy. The downgrade is symbolic because the hierarchy is used by various medical stakeholders such as insurance companies and medical practitioners to determine priority in terms of coverage and treatment. The study found that 14. 3% of the sample met DSM IV criteria for identity problem (Berman, Weems, Petkus, 2009). It goes to show that the current classification of the problem is unfair because it underestimates its effects. The study then attributes the rise in the identity problem to increased globalization and immigration, which has subsequently led to more clashes between different cultures and more confusion. Moral achievement in as far as identity formation is therefore dependent on how the youth is able to cope with the increase cultural diversity (or clashes) and globalization. Parental influence and its role in on student’s attitude towards school Parents have a role to play in influencing the attitudes children adopt towards schooling. (Annear Yates, 2010) did a study on how parents influence the children’s disposition towards school. The study drew from a number of aspects of parenting related to schooling such as perceptions of a child’s potential, monitoring and control, level of affect and focus on a child’s ability. The study takes the view that authoritarian kind of parenting was likely to result in lower grades as opposed to parents who allowed their children to undergo the normal process of socialization. It refers to the authoritarian type of parenting as restrictive parenting while for the more liberal parenting, the term used in autonomy support. The study used a sample made up of both parents and students to come up with its findings. The only variable within the study was whether the parent in question was a mother or father. Generally, the study found that autonomy support to have favorable results both in terms of grades and disposition. Further to that, the study found additional side effects of restrictive parenting as sadness, depression and loneliness. Conclusion From the foregoing, it clear that extraneous factors are more responsible at determining an individual’s moral achievement during adolescents. Ultimately, an individual will be responsible for shaping the direction life will take after breaking free of childhood dependencies and parental influence. It however emerges from the paper that even as one breaks free of these influences in search of individual identity external influence is not extinguished, rather, it is just transferred from one entity to another. Implied here is the fact that freedom from childhood dependencies does not mean complete freedom. In an ideal situation, approaching adulthood would mean that one gets to chart the future devoid of external influences so that the individual can claim full credit for the personality developed thereafter. However, that postulation is invalidated by the paper. Theories such as social learning and social control theory would have no place in an adolescent’s world or an adult’s world was that assumption to hold water. This paper limited itself to the adolescent ages between 12 and 18 years, and may not have sufficient grounds to make any inferences concerning post adolescent life. However, this matter can also be extrapolated, to some extent. Given that individuals at adolescence have partially entered adulthood, it also follows that adolescent behavior is not far from adult behavior. For that reason, it is safe to assume that adult behavior will also be subject to influences from external sources, and especially, socialization agents. Bibliography Annear, K. D. , Yates, G. C. (2010). Restricitve and supportive parenting: Effects in childrens school affect and emotional responses. The Australian Educational Researcher , 63-82. Arnon, S. , Shamai, S. , Ilatov, Z. (2008). Socialization agents and activities of young adolescents. San diego: Libra publishers. Bahr, S. J. , Hoffman, J. P. (2008). Religiosity, peers, and adolescent drug use. Journal of Drug Issues , 743-770. Berman, S. L. , Weems, C. M. , Petkus, V. F. (2009). The Prevalence and Increamental Validity of Identity Problem Symptoms in a High School Sample. Child psychiatry and human development , 183-195. Garcia, C. (2009). Conceptualization and measurement of coping during adolescence: A review of the literature. Journal of Nursing scholarship , 166-185.

The Hotel And Tourism Tourism Law Tourism Essay

The Hotel And Tourism Tourism Law Tourism Essay In problems with the Environmental Issues or Laws, with the cooperation of our tourism they develop awareness, concern and knowledge of the environment and its different importance and other things. Those are different laws that have rule in Philippine tourism, including or even the different government office is involved too. It will also provide current situation that have in the tourism, travel and making hospitality which may be analyzed, interpreted and doing what can do on laws that have. The Environment laws protect our natural resources by controlling businesses that have the possible cause to them. Due to the matter of these laws, the Environmental Protection was formed whose main duty that must have done is to control and decrease pollution in finding out some materials that could cause harm, to see that companies that may cause environmental injury, they sets right of practice to lessen environmental effect and to carried punishments for those who did not follow environmen tal rules. Therefore, for any industry or in the hotel and tourism, it is helpful to be well known with the matter that given by our environmental laws, and responsible for law that government given, and the kinds of different way and some business through which those environmental laws are need to implement. Tourism or the Hotel Management can have different effects on a given area such as economical, social, environmental etc.The most important  economic  effect that tourism has is that it provides more  employment  for the people in that area and hence in a way increases their  standard  of living. In fact certain economies primarily run on tourism.As a result it also helps the region as a whole to develop and as a result the governing bodies can utilize the funds to promote the  destination  and make it more attractive for tourists. Tourism is now one of the worlds largest industries and one of its fastest that is develop in our country. For many countries tourism is seen as a main used for wide development, as it alert to the new different economic performance or activities that have in the government. Tourism may have a positive economic effect on the balance of payments, on employment, on gross income and production, but it may also have negative effects, particularly on the environment. Unexpected things in developing tourism can result in such a worse of the environment that tourist growth can be demanded. Being the major source of tourist product of the government, therefore it should be protected in order to have something development of tourism and doing good for the country in following years. In additional of business activities worldwide and as a result of more high knowedge , there has been increasing learn to everyone and concern with the injury to human health and environmental damage that cause by the different business activities .These problems is need for business and industry to be controls at all levels, and for the main that could be hardly sustain development to be established in international and national environmental laws to make sure that foreign investment and other business activities lead to development that is sustainable in environment . In this way, the Hotel and Tourism Management play an important role in development . If the government takes the recommended actions for development and promotion it will establish market targets that specify the number and types of tourists that the country will be able to attract. To make sure that national and local tourism development agreements stress a policy of sustainable tourism development. Incentives that given by the government can encourage many corporations involved in the tourism business to do more their activities to have more recently having a large countries. Thinking of environmental problems it will assist the manager in helping such individual responsibility for and liability to environmental damage, in integrating environmental affairs with operations, and in developing policies and professionals to manage environmental issues. Tour operators have a great deal of influence on the destinations, activities and overall experience of tourists. Therefore its hard that they have understand the idea of ecotourism and the conservation requirements of protected areas that have rules to follow. They need to be fully aware that the ecotourism product they are trying to promote is easily broken and must be carefully preserved. The tourism industry is also an important partner since it is a vital source of information about need trends, promotion and marketing. It would bring attention to the present and future environmental issues facing the health of our planet and the people it supports. And our responsibility to protect the health and well-being of that ecosystem start to beginning of a day on the number of aware that surrounds in the world. Philippine laws rule the rights and obligations of which support in the hospitality and tourism industry. It provides for their rights, liabilities and even benefits as order by law. It affects the globalization of the tourism industry, also in opportunity to begun addition or widely into the international market or in target grow internationally. Realize the level of technology and technological capabilities within the host country in order to assess the advantages or disadvantages the hotel may face. Human activities are sources of environmental impacts. Since a sustainable environment must be achieved, individuals should make efforts towards developing and protecting the environment in learning of good methods, techniques, and policies. Human activities are sources of environmental impacts. Since a sustainable environment must be achieved, every person should make efforts towards developing and protecting the environment by learning or doing of good methods, techniques, and policies. Support different developing countries efforts to implement different things that could have in development the practices and protect the global environment. To make sure that the goal is in full support of environmental laws. Overall, consideration of the environment and stick to environmental laws and regulations have become important in the day-to-day behavior of business or in the Hotel and Tourism Management all in the Philippines or throughout the world. Working together by the businesses, workers, environmentalists, and government officials is to find economically into our environment. In helping of our government rules as well our tourism department, we can do better for the everyones life. Inspite of rising the demands of needs of everyone, of everyone come to show full support to the strong campaign for the different environmental laws or regulations, with the biggest role of our tourism in advocating and promote or not violating any rules to anyone who is responsible, we should have all the confident to win this one..    With the skills or knowledge of all in the tourism management and see how that connects and from there start volunteering for programs and tell people about it. But before that first learn how blessed we are and how rich our natural resources are, you would be inspired and motivated to take better care of it. From there, you start with yourself not only our government who pay attention on it. Sources http://www.egerton.ac.ke/index.php/bsc-ecoahos.html http://bio427.blogspot.com/2010/10/environmental-laws-of-philippines.html-. http://wiki.answers.com/Q/What_are_the_Philippine_tourism_laws#ixzz2718t1XVm

Essay --

"The Glass Menagerie" by Tennessee Williams shows the struggle of two people to fit into society, Tom and Laura, and how society wouldn't accept them. They were the dreamers that were unjustly kept out and you may even go as far as to say persecuted into staying out and aloof like the other dreamers which are forced to become outcasts and not contribute to the actions of all. Tom and Laura, the two dreamers, were pushed by their mom, Amanda, to her frame of mind and the thoughts of a hard working society. They both stumbled on the fire escape which served as a gateway, physically and mentally. Tom had the problem of fitting in at the warehouse were he worked, because is the warehouse really a place for someone like him and his mind rebelled. Lastly you can see how society forced them to change and Laura to lose her status in order to fit in with Jim and that's shown by the horn breaking. Tom then realizes that and leaves which causes him to change too. Tennessee Williams artfully depicted this. The fire escape. A downtrodden red thing off the sides of buildings showing societies ineffectual escape from itself. In this case it served as a passageway between the real world and the dream one that Laura and Tom were living in at home. Both somehow stumbled both physically and mentally. When Laura said â€Å"I'm all right. I slipped but I'm all right†(47). She was trying to pass to the real world to do a real job and couldn't because of societies â€Å"inability† to accept her and her ways. She wasn't strong enough to make the trip by herself, but needed the moral support of the other dreamer in the area, which was Tom who came running out. Tom is the one who stumbles mentally in his inability to look at t... ...lizing that he was changing to Amanda's way of thinking, so he left. upon his leaving he lost his dreaming ability anyway. It was ironic how he no longer dreamed because he felt he was seeing the dreams in real life, as society had again forced him out. As you can see Tom and Laura were dreamers which were unaccepted into society. Laura lost her dreaming when the unicorn lost it's horn and tom then lost his upon doing the first thing he had dreamed about because he stayed that way and didn't dream about going any higher. Ultimately Tennessee Wiliiams message was that society was rigid and it forced those which did not fit the mold to change into a from which was acceptable. That we killed the dreamers and are till doing it at an even younger age. We have to Accept them with open arms if ever we are able to make it far into the future and survive.

Rock Music :: essays research papers

Rock is a popular form of music that has evolved over the past couple of decades starting in the 1950s until present day. Rock music has been know to be used as a form of expression over the years. Despite its sometimes negative and defiant lyrics, rock is a form of art that allows one to release his/her feelings through singing in an expressive tone. I personally don’t see problem with people expressing their emotions and that is in part why I dont’t agree with Richard Brookhiser in stating that,‘‘Rock is a popular culture that aims downward in terms of class and age instead of aiming up. Rather than aspiring, it desire.†   Ã‚  Ã‚  Ã‚  Ã‚  I feel that everyone should have a way of expressing themselves in any way or art form that they feel is necessary. Rock music is just a form of letting people let out their anger and agression and not hold it inside. I’d rather see our society release our troubles in a musical form rather than in a violent one. There are much more things to worry about than to stress over rock music bringing culture down.   Ã‚  Ã‚  Ã‚  Ã‚  In this day and age I strongly believe that Rock music helps more than it harms those who listen to it. Unlike Mr. Brookhiser’s views I see rock as being an outlet rather than a downfall. Rock music should be taken for nothing more than just a form of music. Whether its R&B, rap, jazz or rock music is just music and it shouldn’t be held accountable for peoples wrong doings. Rock, just like other types of music should be given the same freedoms and rights to be played and heard by those who want to listen.   Ã‚  Ã‚  Ã‚  Ã‚  People who have the same views as Mr. Brookhiser would be best to just not listen to Rock music at all and not comment on it. To say rock is responsible for aiming downward in class and age is putting too much responsibility on music rather than the people. We all have brains and the ability to distinguish from right and wrong. I understand that some of the lyrics that are said in rock music may be offensive but that should not make it be blamed for bringing down the society.   Ã‚  Ã‚  Ã‚  Ã‚  If you want to sit down and discuss whats bringing down the society, issues such as drugs and single parent families would be more relavent.

Macbeth Dreams Visions and Hallucinations Rereading

The influence of Dreams, Visions and Hallucinations in Macbeth and other Literary Texts â€Å"The realities of the world affected me as visions, and as visions only, while the wild ideas of the land of dreams became, in turn,—not the material of my every-day existence–but in very deed that existence utterly and solely in itself. † —- Edgar Allan Poe Uncanny encounters with visions and hallucinations blur the presumed constraints of time and space. The ‘phantasms’ or sensory impressions incited by diurnal experiences which are unrealized in normal consciousness, gets holistically unveiled through conjuration of dreams.Referring to one of the foremost exponents of ‘weird’ literature Howard Phillips Lovecraft, definite emotions of pain and pleasure were associated to phenomena whose cause and effect could be discerned by men but those beyond his power of comprehension were marvellously interpreted as supernatural ploys thus, sowing t he seeds of awe among a race possessing limited experience. The process of dreaming aided in constructing the notion of an unreal or spiritual world towards which man’s natural response was fear and hence, man’s hereditary essence became saturated with superstitions.Though the territory of the unknown has diminished in the present times, a physiological fixation in our nervous tissues makes the inherent associations, clinging around objects and processes once mysterious (but now explainable), become operative even when the conscious mind has been purged of all wonder. The appearance of the three Weird sisters at the inception of Shakespeare’s timeless play, Macbeth, excites a sense of awe coupled with a subtle dread due to contact with unknown spheres and forces and their re-appearance in the third scene after the King’s order establishes the influence of ‘supernatural soliciting’.The role of imagination is indispensible since, the deadly out comes stemmed from imaginings of a sensitive mind and even the exposure of the crime happens due to the hallucination of the criminal which provides the turning point of the play. While Holinshed’s Macbeth was merely a brave warrior turned cruel murderer, Shakespeare’s Macbeth has an overtly fertile imagination which plays dual roles; when kindled with hope, it impels him to stifle the voice of his conscience for engaging in a heinous crime and also, increases the anguish of guilt when plagued with fear. Aristotle’s tragic hero has the crowning virtue† or magnanimity (derived from the Greek word, megalospuchia) as a consequence of which, he knows no pettiness or restrictions and fearlessly pursues his passions. That Macbeth effectively slips into the role of an Aristotelian tragic hero becomes predictable early in the play in Act I, Scene 3 from his reaction to the prediction of the Weird Sisters which immediately gives rise to a â€Å"horrid image† which while, unsettling him propels him to play and replay the prophecies in his mind till he starts to believe in their future possibility and is driven towards their attainment.Contradictorily, Banquo is guided by reason and though the third witch predicts â€Å"Thou shalt get kings†, he prevents himself from taking any drastic step – â€Å"Oftentimes to win us to our harm, / The instruments of darkness tell us truths†¦. † The disparity in personality of the different characters is ruled by the varied degrees of imaginativeness which originate from the varying proportions of humours in each person. According to the Greek scientists Hipp ocrates and Galen, a person’s character was influenced by a blending of four fluids or ‘humours’-black bile, phlegm, yellow bile and blood which ruled the body.Later, the Elizabethans applied this ideology in medical treatment and associated each humour with one of the four temperaments-melancholic (ex cess of black bile), phlegmatic (surplus of phlegm), choleric (predominance of yellow bile) and sanguine (superfluity of blood). Unbalance in proportion of any one of the humours perturbs psychological poise, aggravates the inherent hamartia or tragic flaw in the character while making the mind more sensitive to the impressions of visions and hallucinations.Anderson describes choleric individuals as â€Å"easily provoked, given to treachery, vehement in action; fierce in assailing but inconstant in sustaining assault; inclined to envy, pride, prodigality, and wrath. † In Act 1, Scene 5, Lady Macbeth is faced simultaneously with two revelations- a letter from Macbeth disclosing the witches’ prophecy of kingship and the news of King Duncan’s arrival conveyed by a messenger following which she delivers her famous soliloquy where she calls upon the familiar spirits to change her temperament to choleric. Choler could be intrinsic, or the effects of astrology, diet or even time of the day.With her desires that â€Å"no compunctious visitings of nature† thwart her purpose, she unwittingly implies the cessation of her periodic menstrual flow and the â€Å"murth’ring ministers† are called upon to replace the nutritive fluid in her breasts with â€Å"gall† or choler. According to Malleus Maleficarum, the Devil’s power is greatest where human sexuality is concerned and â€Å"all witchcraft comes from carnal lust, which is in women insatiable†, hence, the Weird Sisters who have been unsexed themselves and are known to sport beards defeminises Lady Macbeth, turning her thus, into the fourth witch.Since, she feels that her husband is too full of the â€Å"milk of human kindness† and in spite of being ambitious, he lacks the choleric illness necessary to drive him to his purpose, she embraces biological and subsequently, psychological unsexing in order to impart to her husband by persuasion the choleric dr ive the supernatural spirits have bestowed on her and thus the tangible world of action and the surreal world becomes interlinked.Annihilating Macbeth’s qualms regarding the murder of the sanguine Duncan by provoking in his mind fantastic images of kingship, she relieves him of his melancholy temperament. While choler keeps the body vitalized, corrupt choler results in evil passions and dreadful dreams which accounts for Macbeth’s murder of reason and consequent inability to distinguish between the real and the illusory before Duncan’s murder.The illusionary significance of the dagger (floating before Macbeth) is that it is â€Å"air-drawn† consigns it to the dominion of the witches (â€Å"they made themselves air†; â€Å"they vanished/into the air†; â€Å"infected be the air whereon they ride†). Again, Macbeth’s auditory hallucinations preceding the commitment of the murder which involves the continual knocking on the gate (or his own conscience) in the porter scene and the ominous whispering â€Å"Sleep no more! Macbeth does murder sleep†¦ coupled with the spectre of Banquo (visible solely to Macbeth) implies that conscientious nagging is still alive and he has still not been able to gain command over corrupting choler. However, after a few consequent murders, Macbeth attains immunity to fear (the quality of a seasoned warrior) and a stoic control while Lady Macbeth, who had chided him for his weakness earlier, degenerates. By perversion of humours, she succumbs to insanity whose symptoms include sleepwalking. Michel Foucault notes in â€Å"Madness and Civilization† that madness in literature and art appears around the late 1400s.While it was sometimes used in the theatre as a device for entertaining the audiences, madness, often conflated with foolery, had â€Å"still other powers: the punishment it inflicts multiplies by nature insofar as, by punishing itself, it unveils the truth. † This is certainly the case in Shakespeare, whose fools, madmen, and madwomen all â€Å"[remind] each man of his truth. †Left to their imaginings, the insane might revert to more vivid mental pictures, as when Lady Macbeth in her somnambulism, reproaches her husband â€Å"Fie, my lord, fie, a soldier, and afeard? and instructs him, â€Å"Wash your hands, put on your nightgown; look not so pale! †Music intensifies imagination and in Orson Well’s sleepwalking scene, Lady Macbeth’s voice moves from its usual low tones to a high-pitched sing-song, impersonating that of the witches as they cast their spells, again uncannily bridging the chasm of the supernatural and the real. . Macbeth’s ascending choleric ambition incites his oedipal hubris and he, with the same anxiety which impelled Oedipus to know the Oracle of Delphi, seeks knowledge of the security of his ill-acquired kingship.The three apparitions which the Witches summon before Macbeth compri sing â€Å"an armed head†, â€Å"a bloody child† and â€Å"child crowned with a tree in his hand† accompanied with the foretelling –â€Å"none of woman born shall harm Macbeth â€Å"or â€Å"Macbeth shall never vanquish’d be until Great Birnam wood to high Dunsinane Hill shall come against him† and lastly, the show of a line of eight kings with Banquo at the end, unsettles Macbeth. On his quest to know more, the Witches perform a mad dance and disappear engulfing him in a greater perplexity of the fleeting panoramas and deceiving predictions.Macbeth’s dilemma concerning whether to trust the apparitions or not echoes the eternal debate regarding whether illusions can be treated as banes or boons. While Biblical injunctions state that the dreams or visions which promise truth in actuality are like wind and shadow, â€Å"deceptorium† and â€Å"vanuum†, Gregory believes in the usefulness of certain dreams. Again, Aristotel ian works reinforced the growing tendency to associate dreams with psychological and somatic processes, dismissing the divine or supernatural origin of dreams, confining them to the mundane realm.In 13th and 14th centuries, writers continued to argue that dreams come from varied sources- internal and external, divine, mundane and demonic, and the dream remained strongly associated with the intermediate psychic realm of imagination, bridging body and mind, the physical and the abstract. The conclusion was reached that dreams of psychosomatic, diabolic and divine nature were possible and the psychologist Jean de la Rochelle emphasized the dream’s duplicity according to which if he dream arose due to the operation of the spiritual essence that is devil, it is called illusion. Similarly, if the dream was triggered by a good spiritual substance, it was known as a revelation. In Macbeth’s case, it is conceived then that the illusions outnumbered the revelations leading him g radually to his downfall-his â€Å"bad angel† fires his â€Å"good one out†. Macbeth’s vision and hallucinations have influenced myriads of later literary works including Harry Potter and the Order of Phoenix, the fifth book in the series by Rowling.Not only does the notion of disclosure of the prophecy by Professor Trelawney claiming that neither could live while the other survived reverberates the theme of the Witches’ prophecies central to the play, throughout the book, Harry continues to have perturbing dreams. Through Harry’s psychic connection with Voldemort, he has the premonition in which he sees himself transfigured into a snake about to attack Arthur Weasley, his friend Ron’s father which propels him to raise an alarm thus saving a life.While this vision, though inadvertent, acts as a boon, later, partially due to Harry’s failure at Occlumency( the art of compartmentalizing one’s emotions and thoughts), Voldemort take s the role of the evil Witches, invading his mind and creating the illusion of his godfather, Sirius Black’s imminent danger. Harry’s belief in the hallucination in this case, ushers further peril, resulting in the loss of Black’s life.Even in the genre of graphic novels, the first dialogue of the protagonist Vendetta in Alan Moore’s â€Å"V for Vendetta†, is borrowed from Macbeth, â€Å"â€Å"The multiplying villainies of nature do swarm upon him† and proceeds to explore the common theme of hallucinations. For reshaping Evey’s character and to purge her of the weaknesses preventing her from becoming ruthless albeit for a greater cause (and consequently, V’s rightful partner and successor in the commitment of murders), the anarchist Vendetta whose role is similar to that of Lady Macbeth’s makes her go through a hoax ordeal when she starts believing what she is made to see.Again, Eric Finch, the head of  The Nose  Ã¢ €” the regular police force, travels to the abandoned site of Larkhill, where he takes  LSD and the introduction of hallucinogens to artificially induce visions propagates the idea how the notion of hallucination has developed in literary history. Finch’s  hallucinations show him his past life, where he was the lover of a black woman who was sent to the concentration camps for her race. His delusions also make him act as a prisoner of Larkhill who is soon freed, like V, giving him an intuitive understanding of himself. To-morrow, and to-morrow, and to-morrow† proves the illusory movement of time-backward or forward, for Macbeth, who is caught in the sameness of any day. Tomorrow merges with today and acts as if it is today rendering a reverie-like appearance to the play- â€Å"All that we see or seem/ Is but a dream within a dream†¦ †(Poe) Though the debate regarding the beneficence or derogatory effect of hallucinations and visions remains unresolve d, the importance of life being negated as a â€Å"poor player†, the titanic significance of dreams, induced from traceable and untraceable sources, gains the limelight.Lovecraft’s theory of cosmicism stating that human life, interest, emotions have no validity or significance in the cosmos-at-large is at par with Shakespeare’s nihilistic observation through Macbeth, â€Å"Life is but a walking shadow†¦. † Macbeth’s humaneness has already undergone irreversible plunder, driven by the overwhelming impression of the Witches’ prophecies, so that he is incapable of feeling much sorrow at the news of his loyal partner’s death, he has lived in, through and for his fantastic imaginings. â€Å"Sometimes I believe that this less material life is our truer life, and that our vain presence on the terraqueous globe is itself the secondary or merely virtual phenomenon. †- â€Å"Beyond the Walls of Sleep†, H. P. Lovecraft (2196 w ords) Works Cited: Arnold, Aerol: â€Å"The Recapitulation Dream in Richard III and Macbeth. † Shakespeare Quarterly, Vol. 6, No. (Winter, 1955), pp. 51-62, JSTOR Bella, Tenijoy La: â€Å"A Strange Infirmity†: Lady Macbeth’s Amenorrhea. Shakespeare Quarterly, Vol. 31, No. 3 (Autumn, 1980), pp. 381-386, JSTOR Crawford, A. W. : â€Å"The Apparitions in Macbeth. † Modern Language Notes, Vol. 39, No. 6 (Jun. , 1924), pp. 345-350, JSTOR Fahey, Caitlin Jeanne: â€Å"Altogether governed by humours: The Four Temperaments in Shakespeare† Favila, Marina: â€Å"Mortal Thoughts and Magical Thinking in Macbeth. † Modern Philology, Vol. 9, No. 1 (Aug. , 2001), pp. 1-25, JSTOR Foucault, Michael: Madness and Civilization Grossvogel, David I. : â€Å"When the Stain Won’t Wash: Polanski’s Macbeth. † Diacritics, Vol. 2, No. 2 (Summer, 1972), pp. 46-51 JSTOR Kramer, Heinrich and Sprenger, James: The Malleus Maleficarum Kruger, Steven F. : D reaming in the Middle Ages Leonard, Kendra Preston: Shakespeare, Madness and Music Lovecraft, H. P. : Supernatural Horror in Literature – – – H. P. Lovecraft goes to the MoviesMoore, Alan and Lloyd, David: V for Vendetta Moschovakis, Nick: Macbeth New Critical Essays Parker, Barbara L. : â€Å"The Great Illusion. † The Sewanee Review, Vol. 78, No. 3 (Summer, 1970), pp. 476-487, JSTOR Paul, Henry N: â€Å"Macbeth’s Imagination†- Bloom’s Macbeth through the Ages Poe, Edgar Allan: Benerice – – – : A Dream within a Dream Rowling, J. K. : Harry Potter and the Order of Phoenix Wain, John: Macbeth, a Casebook Welles, Orson dir. , Macbeth, Republic Pictures, 1948. Film.